In the opening presentation at today's MGF 2010 event in London, comScore's Alistair Hill offered up a host of intriguing figures and facts from their mobile research.
One quote which particularly caught our attention was the revelation that mobile games publishers were the second largest group of mobile advertisers, and that Electronic Arts was the single largest mobile advertiser.
The data was based on figures from November 2009 and is related to volume of advertising presence across premium websites (including operator portals) rather than overall spend.
However, it underlines just how seriously the games giant is taking the mobile business, and helps to illustrate some of the methods by which it's achieving its number one slot.
It will be interesting to see whether this changes in the next few months, with Hill also going on to state that the operator portals are clearly losing some of their dominance in favour of emerging app stores and direct-to-consumer offerings.
News
CEO
A footy game fanatic and experienced editor of numerous computing and game titles, lively Chris is up for anything - including running Steel Media! (Madman!)
Related Articles
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Feature
May 14th, 2024