Although it's only on the fringes of augmented reality, delivering content based on a user's geographical location is something that iPhone developers have shown a great interest in - particular those involved in mobile advertising.
But Apple has posted a surprising notice on its Dev Center News and Announcement Blog informing developers that geo locational adverts won't be allowed on iPhone much longer (and won't be allowed on iPad at all).
"If you build your application with features based on a user's location, make sure these features provide beneficial information," the notice reads.
"If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user's location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store."
While avoiding being bombarded by location-based adverts sounds appealing to iPhone and iPad users, there's a quiet concern among cynics that Apple isn't so much looking to protect the user experience, as reserve GPS targeted data for itself.
Top Stories
News
23 minutes ago
Supercell CEO Ilkka Paananen joins LEGO’s board of directors days after Squad Busters’ soft launch
News
1 hour, 41 minutes ago
A Thinking Ape lays off staff across game design, software engineering, art teams and more
Feature
50 minutes ago
King’s Paula Ingvar: a games industry journey from "I’m not worthy!" to Candy Crush Soda’s VP of product
Feature
5 hours ago
Hot Five: Supercell’s Squad Busters levels up, retro Nintendo on iOS, and Genshin Impact’s worst month yet
News
Apr 26th, 2024
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
News
Apr 25th, 2024