Google took free mobile content to a whole new level at Mobile World Congress today by incentivising all attendees to their App Planet Android conference sessions with a brand new Nexus One mobile phone.
With nine or ten tracks and 150 seats per track that's up to 1500 free handsets. Multiply in the retail price of £500 and that's a cool £750,000 worth of hardware on offer.
Suffice to say, word soon got round and the ranks of the Android development community were substantially swelled... at least for an afternoon.
Suggestions that the company is considering a similar approach to its retail promotions remain at this point unconfirmed.
News
CEO
A footy game fanatic and experienced editor of numerous computing and game titles, lively Chris is up for anything - including running Steel Media! (Madman!)
Related Articles
Top Stories
News
Jun 2nd, 2024
PocketGamer.biz Podcast Week in Mobile Games E14 -Supercell's Squad Busters goes global and why Steam does discoverability better than mobile
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Dev Play Conference 2024 | Europe | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Tribeca Games Festival 2024 | North America | Jun 5th |
Guerrilla Collective 2024 | North America | Jun 6th |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Angles 24 Freeplay Conference | Australasia | Jun 6th |
PitchYaGame Live 2024 | Jun 7th |