During GDC 2010, I met up with Dave Castelnuovo, one half of Bolt Creative, to talk about how its plans to extend Pocket God.
As part of that discussion, we covered how in-app purchases had worked for the game, which has been downloaded over 2.3 million times.
The figure we came up with during the interview was 140,000. Now however Dave has checked the maths and come up with a new total - 240,000.
This raises the accumulated conversion rate across all downloads and IAP sales to ten percent, with a peak per update conversion rate of around four percent.
It's certainly impressive stuff when you consider that Pocket God's audience is generally teenaged boys, who are thought to be less likely to purchase additional content.
Of course, the fact that Pocket God has been updated 31 times for free, and that IAP packs are marketed as a way of supporting further updates, is sure to encourage take-up.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
News
May 10th, 2024