When it was announced that Apple was enabling people to gift apps through the App Store, it didn't take long for creative marketeers to think up how they could use the new distribution method in their favour.
For one thing, iPhone developers using it only end up paying 30 percent of the gross cost of the gifting; the remaining 70 percent comes back to them as per any other App Store sale.
For another, it's assumed gift sales will count towards chart positions, again just like any other sales.
And so it is that Imangi Studio has launched a competition to give away 1,000 copies of its game Harbor Master.
Guiding fingers
Ostensively to promote the upcoming launch of the HD iPad version of the game, the promotion also works as an email trawl as all you have to do is drop your email into the subscription box.
Although sadly for those of us without US-registered iTunes accounts, the gifting method is region-locked, so we won't be able to win; although we're sure Imangi would be happy to take your email address nevertheless.
You can enter the competition here. It runs until 3rd April.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
Feature
4 hours, 34 minutes ago
Hot Five: AppLovin revenue surges 48% Y/Y, Plarium and Big Fish up for sale, and a look inside Merge Mansion's growth
Feature
6 hours, 22 minutes ago
55 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
For The Win 2024 | Europe | May 29th |
Popular Stories
Feature
6 hours, 22 minutes ago
55 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 14th, 2024
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Interview
May 15th, 2024