An increasing number of developers seem to struggle getting their apps noticed on the App Store post launch.

As a result, many are falling back on standard marketing methods.

As previously reported, many free apps boost sales by linking up with the various app promotion sites available.

Conversely, paid apps can call upon mobile ad networks like AdMob.

The firm today reported it's been able to substantially raise both the sales and profile of Zattikka’s Finger Frenzy after a recent UK focused ad campaign.

Surging up the charts

AdMob reports that Zattikka utilised the firm's cost-per-click text and tile ads, which take users directly to the game's download page on iTunes.

The campaign was spread across more than 3,000 apps in the AdMob network with Finger Frenzy climbing from outside the top 100 paid apps to the #24 position in a matter of days.

"We turned to AdMob to re-ignite download activity, and our campaign with AdMob resulted in an immediate increase in downloads and an even higher ranking than when we had a What's Hot feature in the UK App Store," says head of product development at Zattikka Matt Spall.

Crowded App Store

As many have claimed previously, the App Store is actually a victim of its own success.

AdMob's MD Tomas Schulz said now developers have to actively grasp the attention of consumers to overcome the considerable competition.

"The Finger Frenzy campaign is a fantastic example of how developers can employ mobile advertising to improve sales of their applications," he added.

"Mobile advertising benefits both consumers and developers, as the ads help consumers find new apps, and developers can devote more time to creating and updating their apps."