On the back of Apple's decision to delay the international iPad launch due to surprisingly strong US demand, analysts are sure to be tweaked their sales predictions.
Prior to the announcement however, Morgan Stanley's AlphaWise research released a study concerning the sentiment of iPad owners and potential owners.
Polling 2,500 recipients, it found that only 5 percent were extremely interested in buying an iPad.
16 percent of people asked were somewhat interested, 14 percent were somewhat not interested, and 65 percent not interested at all.
Golden surfers
The age and salary breakdown were more interesting however.
47 percent of those interested in the iPad make more than $90,000 a year, and while the core audience is 25 to 34-year olds, 27 percent of 35 to 44-year olds, 22 percent of 45 to 54-year olds, and 17 percent of over 55s were also keen.
On this basis, AlphaWise's Katy Huberty maintained her previously expressed view that Apple would sell around 6 million iPads in 2010, and 7 million in the 12 months following its 3rd April launch.
The survey also found the average selling price for an iPad plus accessories is $675.
Morgan Stanley maintains its target of $250 for Apple stock [NYSE: APPL]. It opened at $245.28, up 1 percent on the yesterday's close.
[source: AppleInsider]
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Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
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