Moving in on what it claims is a burgeoning genre, Yahoo! has announced it is to go into business with Japanese firm DeNA to launch a social games platform in the region.
The company claims it and DeNA will release the platform currently called Yahoo! Mobage in the late summer, with the service set to tap into existing games portla Moba-ge-town, which boasts 18 million registered members.
"Yahoo! Japans strength and ability to attract customers, plus the game development and operational expertise that DeNA has cultivated in the mobile arena, offer the opportunity for major synergies," the company said in the statement.
A mobile move
Mobage is being designed to work on both PC and mobile, enabling the same titles to be played in both environments.
Yahoo! has also committed to help studios promote and structure games on the network, aiming to ensure titles are identical on both formats.
It's this cross-platform focus that looks to be Mobage's signature, the company stating it will be the first major player to link up an already existing PC network with the potential of the mobile gaming market.
Linking with Yahoo! ID accounts, there's also the potential to reach out to users who haven't encountered social games yet, the firm clearly hoping to trigger the kind of rush from mainstream gamers titles like FarmVille and Mafia Wars have enjoyed in the west.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
Feature
5 hours, 46 minutes ago
Hot Five: AppLovin revenue surges 48% Y/Y, Plarium and Big Fish up for sale, and a look inside Merge Mansion's growth
Feature
7 hours, 34 minutes ago
55 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
For The Win 2024 | Europe | May 29th |
Popular Stories
Feature
7 hours, 34 minutes ago
55 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 14th, 2024