In a move aimed at expanding on its focus on detailed and transparent analytics, ad network InMobi has announced the launch of a new performance tracking tool designed to self-learn, click by click.

Called AdROIt, the new service is being pitched as a way for clients to up their return on investment, the new technology offering advertisers what the company claims is an automated, Cost Per Acquisition (CPA) performance tracking set-up.

Day by day, click by click

"We know many advertisers track their campaigns using internal CPA tools already. The difference with AdROIt lies in our ability to incorporate feedback in real-time and automatically adjust the campaign performance accordingly," claims veep of product management InMobi Sridhar Ranagathan.

Indeed, InMobi believes AdROIt's big selling point is the way in which it enables to advertisers to track whether campaign objectives have been met on a CPA basis.

This should then allow them to determine where the success or failure of the ad lies, from the creative itself to the publisher and targeting.

InMobi describes this as a "self-learning" set-up, with real-time reporting enabling the ad in question to up its performance with every impression and every click.

Ranagathan adds, "In a mobile advertising industry that is increasingly competitive and complex to manage, we continue to deliver innovative products such as AdROIt, to help advertisers to effortlessly improve performance and feed our self-learning network technology."