Demonstrating the potential power of mobile advertising, informed chatter, first detailed by the Wall Street Journal, claims Apple will charge up to $1 million for access to its new iAd advertising networking.
Indeed, $10 million is the figure touted for the marketers wishing to be on board at launch.
Tap tap revenge
The paper also states Apple is looking to charge $2 each time a consumer sees an ad via iAd.
This means that large ad buys could see the total figure hitting $1 million because of scores of views and taps.
It's some step up from the norm, with WSJ claiming ad executives are used to playing between for $100,000 and $200,000 for similar deals on other mobile platforms.
"It's a hefty sum," managing director of mobile marketing firm Mobext, Phuc Truong, told the paper.
"What Apple is trying to do is certainly above and beyond what's been done in the past."
Regardless, the WSJ claims iAd interest is high amongst leagues of ad directors.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Interview
May 13th, 2024