Ever since Orange and T-Mobile announced they were in talks to merge their UK operations, the two parties have stressed that they would both continue to trade under their respective brand names.
With the move now finalised, it's been revealed that both organisations will nonetheless be run by one central body, imaginatively named Everything Everywhere.
As previously laid out, the new company will allow both Orange and T-Mobile to keep their names, shops and marketing campaigns, but Everything Everywhere will unite the two operations behind the scenes, bringing together 16,500 employees and 30.2 million customers.
Everything to all men
"We are on the verge of a communications revolution," says Everything Everywhere chief executive Tom Alexander.
Up until a few years ago, mobile was just about voice and text not now. Multimedia phones have already started to change the way our customers access the world for entertainment, education, information wherever they are, whenever they want.
"That is why, through our scale and Britains only super-network with its unsurpassed coverage and capacity, we will be leading this revolution, giving customers instant access to everything, everywhere."
Behind the scenes
This is very much an executive level unification, with the company's press blurb insisting customers will be unaware of Everything Everywhere's influence.
However, one thing they may notice is an improvement in signal quality, with the firm announcing its plans to combine both networks and cut out duplication, creating a "super network" that will come with better coverage and a reduction in the number of stations and sites.
Due to officially kick off on July 1, it's uncertain what effect Everything Everywhere will have on each carrier's individual ventures or, indeed, how many staff will be laid off as the firm looks to "improve and evolve its estate".
Taking a lead
However, as the name attests, this is a company that intends to wrap up the various offshoots of modern mobile communications into one large powerhouse.
So whether consumers know it or not, Everything Everywhere is now the most powerful network in the UK.
"We are Everything Everywhere its our name, our vision, and our ambition and we run two of the UK's biggest brands Orange and T-Mobile," concludes Alexander.
"It's our vision to give our customers instant access to everything everywhere, opening up a world of endless possibilities."
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
as
News
1 hour, 15 minutes ago
Nexon banks on big Dungeon & Fighter Mobile China launch as Q1 revenue declines
as
News
2 hours, 25 minutes ago
Netmarble cuts losses but revenue falls in Q1 after lack of new game releases
News
6 hours, 14 minutes ago
Epic Games hit with €1.1m fine for unfair commercial practices in Netherlands
Feature
May 14th, 2024
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Berlin May 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |