The new veep of sales and marketing at Sega US, Alan Pritchard, has spoken to MCV about the company's new direction in terms of digital downloads, citing Apple and the iPhone as a driving force in restoring the flagging mobile market.
In the interview, Pritchard talked of digital distribution as being blighted by a 'herd mentality, with everyone rushing to every digital opportunity'.
Bites of the apple
Giving the example of the mobile market as a warning to current digital distribution trends, he went on to say that, "Mobile gaming used to be quite buoyant and successful at one point for publishers and developers.
"But suddenly there were too many products on the market place, too much stuff available for free, and it became a declining market."
Despite this however, Pritchard said the iPhone had reinvigorated the mobile market and that digital distribution as a whole was still "something [Sega] needs to be a part of
The strategy is to be at the forefront
not the back of the queue," he explained.
What's significant to ponder though is how the trend on Apple's App Store is exactly mirroring what Pritchard says killed the mobile market - too much stuff available for free.
Not to mention Sega's not always stellar deployment of its own digital content.
[source: MCV]
News
Will's obsession with gaming started off with sketching Laser Squad levels on pads of paper, but recently grew into violently shouting "Tango Down!" at random strangers on the street. He now directs that positive energy into his writing (due in no small part to a binding court order).
Related Articles
Feature
May 28th, 2024
Hot Five: Disney x Fortnite, Sega’s sonic speed, and a potential Keywords Studios buyout
News
May 24th, 2024
Week in Views - Bytedance's fancy footwork, Sega's soaring success and PlayStation's mobile mania
News
May 23rd, 2024
Sega reaches financial targets one full year ahead of schedule in record fiscal year
Top Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |
Dev Play Conference 2024 | Europe | Jun 3rd |
Tribeca Games Festival 2024 | North America | Jun 5th |