There's been nothing especially subtle about Apple's attitude to Flurry's analytics business of late.
Step by step, the company has let Flurry know just what it thinks of its operations on iPhone, with Steve Jobs's revelation that the firm had 'pissed Apple off' at the D8 conference quickly followed by a change to the iPhone developer agreement that clamps down on app analytics.
To the naked eye, the revision to the developer agreement would appear to make it especially hard for Flurry to continue working with studios on iPhone, but the company isn't willing to wave the white flag just yet.
Flurry fighting on
In a statement posted on Flurry's blog, VP of marketing Peter Farago has laid out the firm's intent to both communicate its concerns with Apple and modify its business to work within the new rule-set.
"As you may know, Apple released the gold master of its iPhone 4.0 SDK earlier this week as well as an updated, revised version of the iPhone Developer Program License Agreement (PLA)," Ferago begins, addressing developers on the platform.
"In the PLA, specific changes to section 3.3.9 were made, including the removal of definitions around data (i.e., user data and device data). We are seeking clarification from Apple."
Your business is our business
Indeed, there are scores of developers that will be watching Flurry's moves intently.
As we reported earlier today, the new developer agreement has the potential to throw the business model of any studio that relies on analytics entirely out of whack.
As such, Farago says Flurry will be making every effort to ensure it doesn't disappear from iPhone altogether.
"Independent of forthcoming Apple feedback, we have concluded that certain modifications to the Flurry SDK are necessary," he continues.
"Our plan is to release a modified version of the Flurry SDK early next week, which will incorporate our interpretation of the new language."
Flurry
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Gaymer Pride | North America | Jun 1st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |