Following on from its injection of funds back in November, social giant Playdom is set to announce it has picked up a further $33 million in the same round, reports TechCrunch.
The site claims Disney's Steamboat Ventures was a major force behind the latest batch of funding, with Playdom having now secured a total of $76 million.
Snapping up the social market
It's expected the money will be used to fuel its standing within the social gaming market - strategic acquisitions no doubt possible.
November's injection was swiftly followed by the purchase of iPhone developer Trippert Labs and Facebook outfit Green Patch.
Playdom also announced a further expansion of sorts earlier this month by laying out plans to roll-out localised, European versions of some of its top releases.
The publisher is already a major player on both Facebook and MySpace - where it leads the pack in terms of number of intalls - and it has set its sights on moving in on other social networks such as Hi5, as well as iPhone.
It faces stiff competition, however, with FarmVille and Mafia Wars developer Zynga having recently secured $147 million for a push on smartphones itself.
TechCrunch
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
as
News
15 minutes ago
Nexon banks on big Dungeon&Fighter Mobile China launch as Q1 revenue declines
as
News
1 hour, 25 minutes ago
Netmarble cuts losses but revenue falls in Q1 after lack of new game releases
News
5 hours, 14 minutes ago
Epic Games hit with €1.1m fine for unfair commercial practices in Netherlands
Feature
May 14th, 2024
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Berlin May 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |