If Apple's assertion it wouldn't tolerate blank spaces when ads fail to pop up on iAd seemed a touch aggressive, Mobclix's claim that it will take care of the low fillrate currently being experienced is comparatively soothing.
That's what Mobclix co-founder Krishna Subramanian states in an entry on the firm's blog, with the company updating its SDK to accommodate the onslaught of iAd.
The new ad exchange allows developers to sign up to both iAd and Mobclix's own set-up, with Mobclix then determining just which ads are served on the app in question according to the developer's preferences.
Filling in the blanks
As such, if there's no ad to serve on iAd, Mobclix kicks into action and drops in an ad from another network on its roster.
"The Mobclix SDK will act like a wrapper around iAd and will intelligently switch between the two based on the optimisation settings that you control," Subramamian says in the entry.
"The Mobclix SDK uses the native implementation of iAd, so you will receive the exact same ad banners and revenue that you get from calling iAd directly. [iAd] fill rates are expected to be low, so your app can utilise Mobclixs other networks to fill the remainder of your ad requests."
Behind the scenes
Subramamian states Mobclix doesn't alter developer's native relationship with iAd and Mobclix itself doesn't take any revenue generated by Apple's ad network it merely acts in the background to ensure ads stream to apps 24/7.
"The Mobclix optimisation system will automatically rollover to additional ad networks in the event that iAd does not have an ad available," he continues.
"This will ensure that you take full advantage of iAd, while still making the most of the ad requests that iAd can't fill."
[source: Mobclix]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Data & Research
Oct 23rd, 2012
Kindle Fire offers some of the best click through rates, reckons Velti
News
May 17th, 2012
Velti CMO guestimates Facebook could generate up to $2 billion a year from its mobile app
Top Stories
News
Apr 27th, 2024
PocketGamer.biz Podcast Week in Views E09 - Supercell's Squad Busters goes global, Embracer Group splits, and Apple's Vision Pro flops
News
Apr 26th, 2024
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Feature
Apr 26th, 2024
Speaker Spotlight: Dubai Future Foundation's Faisal Kazim on leading Dubai's gaming charge
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
News
Apr 25th, 2024