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RIM to launch BlackBerry App World in China

Part of a wider Sino expansion

RIM to launch BlackBerry App World in China
On one level, RIM should be pretty happy with its 2010 performance.

BlackBerry remains the biggest smartphone platform in the US, with an estimated 42 percent of the market. RIM's most recent financial revenue figures were up 24 percent to $4.2 billion for Q1 FY11.

But analysts expected more and its share price has been under pressure. That's one reason RIM is looking to emerging markets to ensure it maintains its growth.

And that why the company continues to invest in China, where, during May, it launched with its second operator China Telecom.

Tapping up the market

Reuters also reports RIM will be launching a Chinese version of its BlackBerry App World soon, as well as consumer internet services using the 3G standard of the leading carrier China Mobile.

It already has a distribution deal with the company and offers services through its 2G network.

RIM is working with Chinese companies such as search leader Baidu, games company Tencent, and retailer Alibaba to create custom versions of their sites for BlackBerry devices too.

[source: Reuters]
Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.