Kicking off Nokia's developers partnership event in London, Mark Loughran, Nokia MD for the UK and Ireland, referred back to 2009 robust event.

"Last year, we had a strong, tough discussion but it was positive for us to understand what developers need," he joked.

"I know there's a lot we can do and change and that's the opportunity today."

Focusing on the Ovi Store, Loughran pointed out that Ovi Maps has been downloaded 17 million times since launch, the Ovi App Wizard has been download one million times, while the daily download rate globally is 1.7 million.

"What's really significant is that 90 percent of Ovi users can read the site in their own language, and 80 percent can buy in their own currency," he said, presumably making the contrast to Google's limited territory payment options for Android Market.

Another key focus for the event will be hands on time with the company's new smartphone, the Nokia N8.

"It's the next step up from Nokia. It will be provide an excellent opportunity for monetisation for developers, and we'll be running a TV marketing campaign for Ovi Store around it too," says Loughran.