After a series of acquisitions within the mobile arena, German-based marketing provider YOC has unveiled its first rich media ad platform for mobile aimed at the European market.
Called Ad Plus, the platform will initially make its debut on iPhone and iPad, though YOC has confirmed further formats will also join the line up in the near future Android is pencilled in for this autumn.
"YOC's release of YOC Ad Plus puts us in a very advantageous position in the mobile advertising market, as we are the first company to offer advertisers such a rich format on a premium open network," says YOC advertising director Gary Danks.
"YOC Ad Plus' ability to deploy multimedia will engage mobile users much more so than standard mobile advertising, and this should in turn generate strong campaign performance for advertisers, and a higher brand awareness."
Rich ads for rich userbase
The platform's strong point, in YOC's view, is the range of ads it's able to carry. Ad Plus offers advertisers the ability to embed videos and picture galleries, along with 360 degree rotation to keep the audience engaged.
Users can click on any Ad Plus ad banner to open it full screen, enabling advertisers to implement numerous interactive features including branded wallpapers and social networking tools from within the ad itself.
YOC claims Ad Plus boasts detailed targeting capabilities age, gender, time and geo targeting all part of the deal - to ensure the right ads are viewed by the right people. The set up also allows for frequency capping to avoid wastage.
The launch of Ad Plus follows a program of expansion by YOK, with the firm having purchased UK-based Bluestar in May 2009 and Spanish outfit Mobile Interactive Advertising Media in September.
You can find out more from the YOC website.
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