After a series of acquisitions within the mobile arena, German-based marketing provider YOC has unveiled its first rich media ad platform for mobile aimed at the European market.
Called Ad Plus, the platform will initially make its debut on iPhone and iPad, though YOC has confirmed further formats will also join the line up in the near future Android is pencilled in for this autumn.
"YOC's release of YOC Ad Plus puts us in a very advantageous position in the mobile advertising market, as we are the first company to offer advertisers such a rich format on a premium open network," says YOC advertising director Gary Danks.
"YOC Ad Plus' ability to deploy multimedia will engage mobile users much more so than standard mobile advertising, and this should in turn generate strong campaign performance for advertisers, and a higher brand awareness."
Rich ads for rich userbase
The platform's strong point, in YOC's view, is the range of ads it's able to carry. Ad Plus offers advertisers the ability to embed videos and picture galleries, along with 360 degree rotation to keep the audience engaged.
Users can click on any Ad Plus ad banner to open it full screen, enabling advertisers to implement numerous interactive features including branded wallpapers and social networking tools from within the ad itself.
YOC claims Ad Plus boasts detailed targeting capabilities age, gender, time and geo targeting all part of the deal - to ensure the right ads are viewed by the right people. The set up also allows for frequency capping to avoid wastage.
The launch of Ad Plus follows a program of expansion by YOK, with the firm having purchased UK-based Bluestar in May 2009 and Spanish outfit Mobile Interactive Advertising Media in September.
You can find out more from the YOC website.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Feature
May 14th, 2024