Following on from its recent roll out on BlackBerry, ad network BuzzCity has added Android to its roster of supported platforms, launching a dedicated SDK.
Like its SDKs for other platforms, BuzzCity's Android kit allows developers to employ in-app ads in their titles, providing what it claims is a lucrative additional revenue stream.
"Android is well positioned to power a large number and variety of connected devices in the near future," said BuzzCity CEO KF Lai.
"It is the only non-proprietary operating system that allows both developers and handset manufacturers to rapidly develop the user interface for new applications and we believe that this gives it a greater chance of wider commercial adoption."
Opening up AndroidBuzzCity's SDK could prove to be an especially valuable addition to Android, given paid apps on Android Market are restricted to certain countries.
Indeed, BuzzCity is particularly strong in the Indian and Indonesian market.
As such, the firm claims this move will enable developers to mop up with advertising supported free releases in areas where app billing isn't available.
"Let's not forget that free apps drive downloads regardless of billing," concluded Lai.
BuzzCity's ad network currently serves 4.5 billion ads a month, with revenue earned on a per click basis.
The firm also offers developers signed up to its network a spot on its free mobile games portal Djuzz.
[source: BuzzCity]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
News
Apr 24th, 2012
BuzzCity's mobile ad network jumps 95% in Q1 2012 to more than 45 billion impressions
Top Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Gaymer Pride | North America | Jun 1st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |