Winning the award for the longest panel talk title was 'Assessing the successes and challenges of other platforms for mobile games, besides the iPhone'.

There were seven people on the panel, including John Chasey, from UK developer Finblade taking chairman duties.

"We're trying to come into the market with a new experience. We have an offer that's about giving more capability for developers to make money with our platform," said Rob Simister, third party publishing, EMEA, Windows Phone.

Asked about certification, he replied: "We have a light touch certification process. There's also a premium offer, which is different to our competitors, as we're using the Xbox Live brand which enables trial content, access to Xbox social features and fixed pricing. There's more certification with those games. It's a bit more work, but also a lot more potential upside."

Next up was John Booth, services planning manager, Networked Products Planning and Development, Sony Computer Entertainment Europe.

"I think the 2,000 euros you pay for PSP development kit is similar to what you need to develop for iOS in terms of it including a PC, software and certification for one game," he said.

"Of course, I think cost should come down. We try to get out of the way of developers as much as possible, which is something we've proved with PSP Minis."

Ringing the Dell

Adam Griffin, communications solutions group, product manager at Dell spoke about how mobile fitted into Dell's business.

"We are committed to the mobility market in terms of smartphones and tablets, offering Google and Windows OS," he said.

"As part of our Stage interface, there will be a game hub launching mid year. We're working with developers to offer premium, social and casual games markets to drive features such as try-and-buy solutions."

Badaboom

The question for Samsung's senior manager, Content & Platforms, Samsung Electronics was simple - why bada?

"We've consolidated around Android and bada, but everything we do with Android is building out Google's ecosystem. So while we have plans for on-device clients for premium applications for Android, that's not within our ecosystem," he said.

"Bada is far more than an OS. It's an application framework so we can see used on other devices. It's been quite successful. The original Wave was the fasting selling device we had at Samsung, but more important is we're building out a global ecosystem in terms of the application store that will support operators globally."

Bounceback Nokia

The final planelist was Alex Bubb, Nokia's senior partner manager, games, Ovi Publish.

"There are a lot of misconceptions with Nokia, especially in terms of the US focus," he started, adding that the company was doing well.

"Ovi Store now has over 3.5 million downloads per day. Improving Ovi Store is a key focus for us in 2011, but wider than this is our work with our partners, including operators.

"We're been working religiously in terms of operator billing, which is now available with 103 operators in 33 markets."

He was also keen to point out the success of the company's signature device, the Nokia N8.

"N8 is the #1 device for Ovi Store with 60 percent of all game purchases," he revealed.