Despite being the Quality Index's best reviewed game of 2010, it seems that the $9.99 price of Firemint's Real Racing 2 is a little rich for the App Store audience.
Together with the iPad version of the original game (also previously $9.99), its price has been dropped to $4.99.
The iPhone version of Real Racing launched at $9.99 back in June 2009, maintaining that price until November. It's also had a price cut down to $1.99.
Firemint says these prices will run until February 14.
As for the reason, you can see from the AppAnnie graph below, since its launch in December, Real Racing 2's top grossing ranking has been declining at an increasing rate.
Price vs demand
As proven by analysis of the pricing strategies of Gameloft and EA Mobile, $9.99 is a difficult price to maintain.
While both publishers have launched games at that price - indeed EA going higher on occasions - over time $4.99 and $6.99 seem to be the sweet spots for longterm sales.
At the time of analysis, Gameloft didn't have any games more expensive than $6.99 despite launching over 25 at $9.99.
[source: Firemint blog]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
as
News
8 hours, 37 minutes ago
Supercell's Hay Day returns to China's App Store after four year absence
News
9 hours, 50 minutes ago
Take-Two's mobile bookings make 53% of their total and GTA 6's release date gets locked in
News
10 hours, 2 minutes ago
Minecraft celebrates its 15th birthday with discounts, in-game surprises and daily rewards
Feature
12 hours, 20 minutes ago
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024