White label mobile app platform Appia has announced it picked up $10 million from Venrock in its latest round of investment, bringing the company's total funding to date to $28.5 million.
As a result of the investment, Dev Khare, vice president at Venrock the Silicon Valley VC arm of the Rockefeller family - will join Appia's board of directors.
Appia days
Previously operating under the name PocketGear as a multi-platform app marketplace, Appia switched tack in February and now powers over 40 app stores for partners as diverse as Samsung, AT&T, and most recently Opera.
This strategic decision led the Wall Street Journal to rank Appia #15 on its 2011 list of the Top 50 venture-funded firms from a field of 5,743 businesses.
"Venrock's expertise working with entrepreneurs in the mobile and Internet space adds tremendous value to Appia as we continue to gain traction and momentum with our open app marketplace," said founder and CEO Jud Bowman.
Growing up, growing out
The Durham-based tech company will use Venrock's injection of capital to accelerate development of its distribution channels, expand its international presence, and hire additional staff.
Appia's global reach through its partnerships with carriers, portals, and handset vendors extends to more than 200 million mobile subscribers and 3,200 different devices, with the firm claiming it's in a formidable position amid an increasingly competitive landscape.
Studios interested in distributing their applications through Appia should visit its developer program on the company's website.
News
With a degree in German up his sleeve Richard squares up to the following three questions every morning: FIFA or Pro Evo? XBox 360 or PS3? McNulty or Bunk?
Related Articles
News
Sep 15th, 2011
Zedge partners with Appia to launch mobile marketplace for 40 million monthly users
Top Stories
News
25 minutes ago
A Thinking Ape lays off staff across game design, software engineering, art teams and more
News
Apr 27th, 2024
PocketGamer.biz Podcast Week in Views E09 - Supercell's Squad Busters goes global, Embracer Group splits, and Apple's Vision Pro flops
Feature
1 hour, 27 minutes ago
King’s Paula Ingvar: a games industry journey from "I’m not worthy!" to Candy Crush Soda’s VP of product
Feature
3 hours, 44 minutes ago
Hot Five: Supercell’s Squad Busters levels up, retro Nintendo on iOS, and Genshin Impact’s worst month yet
News
Apr 26th, 2024
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
News
Apr 25th, 2024