Not content with its buyout by Japanese social gaming powerhouse GREE, OpenFeint's operations in Asia are set to expand with the launch of a localised version of its network.
The9 Game Zone, which has been developed in partnership with The9, offers developers a route to market in what's increasingly being billed as one of the most lucrative territories in the world: China.
Open to all
"We're thrilled to partner with The9 in China," said OpenFeint CEO Jason Citron.
"With the launch of The9 Game Zone in China, OpenFeint is opening a great global distribution channel for game developers."
Like OpenFeint before it, games utilising The9 Game Zone will implement the platform's SDK, allowing them to build in the kind of social features the company has made its signature.
Studios will also be encouraged to monetise their apps with display ads and the sale of virtual goods.
Game on
Both OpenFeint and The9 have previously worked together on a venture designed to encourage ports to Android.
Utilising The9's $100 million strong Fund9, the two companies looked to fund developers looking to port their titles to Google's OS.
The Chinese firm also invested $4 million in OpenFeint back in July 2010.
"With the launch of The9 Game Zone powered by OpenFeint, this leading mobile social game platform is now officially introduced to Chinese users and developers," added The9 chairman and CEO Mr. Jun Zhu.
"I hope that more developers will have co-operation with the platform and mobile game users can experience the fun in making friends through playing games and competition at The9 Game Zone."
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
May 8th, 2024
Q4 2024 was EA’s strongest for mobile, but it still only earned them $307 million
News
May 8th, 2024
Krafton teases AI-developed games as "limited" voice actors, writers, and level designers get the boot
Feature
May 7th, 2024
Mobile Mavens: The industry has its say on Squad Busters ability to draw in “untapped audiences” with its “influence from a range of genres”
Feature
May 7th, 2024
Hot Five: Supercell’s Squad Busters supremacy, Brawl Stars bounces back, and a games industry journey at King
Feature
May 7th, 2024
April 2024 mobile game charts: Call of Duty: Warzone Mobile loses launch momentum and Brawl Stars’ astronomical rise
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |
Devcom 2024 | Europe | Aug 18th |
Gamescom Cologne 2024 | Europe | Aug 21st |