Trying to better integrate the mobile advertising space, affiliate marketeers MobPartner and ad network BuzzCity have announced a partnership.

This means media buyers can promote cost per action campaigns available on MobPartner by buying cost per click traffic through the BuzzCity network, monitoring conversion rate directly from their BuzzCity accounts.

"This integration will give media buyers real-time statistics on their campaigns performances, and reduce the gap between the CPC world and the CPA world, enlarging our advertisers' reach, especially in Asia and North America," explained Vianney Settini, MobPartner's CEO.

"Media buyers are always exploring rich new niches and the longtail of our expanding network is the right fit for this retailing strategy. It's a win-win deal for both ecosystems," added KF Lai, BuzzCity's CEO.