Demonstrating both its reach and the growing maturity of the mobile advertising market, Tapjoy has announced that during July it drove more than 10 million conversions for brands including Disney, Victoria's Secret, Gap, Sephora, and Doritos.
A conversion is counted when some type of action - install, registration, lead submission, subscription etc - is completed.
Tapjoy says that its business from what it labels such 'brand advertisers' has increased more than 500 percent since the beginning of 2011.
Growing up
"Mobile media consumption has exploded over the last year, but until recently brands had been hesitant to test the mobile waters because they either didn't understand how to reach their audiences or couldn't quantify their return on investment," said Mihir Shah, Tapjoy's CEO.
"We address these opportunities by providing tremendous reach across our network, unique targeting capabilities to ensure that the right ad reaches the right consumer at the right time, and reliable tracking capabilities that enable advertisers to only pay for measurable, quantifiable results."
Channel business
In total, during July, Tapjoy delivered more than 30 million conversions across its mobile ad network.
Approximately 20 million of these were app installs, user engagements or other transactions for mobile game developers using Tapjoy as a distribution channel.
Apple banned incentivised installs on iOS back in April, although apparently some apps, which haven't been updated since, are still lucratively using offerwalls.
However, as Glu pointed out in its Q2 2011 earning figures, on iOS, replacement advertising units haven't yet filled the gap.
Still, Android is proving a solid platform of all types of advertising including offerwalls, full-screen takeovers, mobile banners and custom integrations offered by Tapjoy and other networks.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |
Dev Play Conference 2024 | Europe | Jun 3rd |
Tribeca Games Festival 2024 | North America | Jun 5th |