Canadian developer Get Set Games found itself in the centre of some unwelcome attention back in April, when its iPhone game Mega Jump was one of the first titles to be caught up in Apple's ban on incentivised downloads.

As a freemium game, albeit one that's been downloaded tens of millions of times and includes the usual IAP for in-game currency model, such additional revenue - gained using Tapjoy's network - was an important source of cash for the company.

Offers and rewards

So, like the rest of the industry, it's since been investigating the alternatives.

The most recent update to Mega Jump includes Kiip's real world rewards ad network as well as Flurry's App Circle, which monetising via incentivising players to watch videos.

Kiip, on the other hand, is a new approach, which rewards people with real world offers.

We spoke to its CEO Brian Wong recently, who pointed out that as an achievement-focused system, it could be used with more traditional ad solutions, which is the approach Get Set Games has followed.

Other companies hit by the Tapjoy ban have also been exploring new options, with PlayHaven yesterday revealing it has signed up publisher Glu Mobile for its marketing, engagement and monetisation platform.