Developer PerBlue and social tech provider PlayMob have joined forces so players of Parallel Kingdom can purchase in-games items that will help to provide real food vouchers for people suffering from drought in East Africa.
PlayMob is a company primarily devoted to providing ethical virtual goods in games, whilst PerBlue's Parallel Kingdom is a mobile and web-based MMORPG.
Feed the world
The system works as Parallel Kingdom players buy the Soup Can Hat in-game item for 550 Food units (about $5.50).
Of the contribution (excluding Apple's 30 percent take we assume), 80 percent is converted into food vouchers for SOS Children's relief efforts in Kenya.
SOS Children world's largest orphan and abandoned childrens charity.
"The partnership between PlayMob and PerBlue marks a unique turning point for virtual charitable giving. We are excited to see the final results of the initiative and serve as a positive example to other gaming studios interested in charitable campaigns," said Justin Beck, PerBlue's CEO.
PlayMob CEO Jude Ower is equally full of praise for the initiative.
"When we created Giverboard, this was exactly the sort of initiative we hoped to help build. So far the campaign has been very successful and shows that when good is being done, people will join together as one," she said.
So far, over 700 hats have been sold, feeding over 2,100 children. The limited edition Soup Can Hat will be available until 29 September.
[source: PerBlue]
News
When Matt was 7 years old he didn't write to Santa like the other little boys and girls. He wrote to Mario. When the rotund plumber replied, Matt's dedication to a life of gaming was established. Like an otaku David Carradine, he wandered the planet until becoming a writer at Pocket Gamer.
Related Articles
Top Stories
News
2 hours, 44 minutes ago
Q4 2024 was EA’s strongest for mobile, but it still only earned them $307 million
News
5 hours, 14 minutes ago
Krafton teases AI-developed games as "limited" voice actors, writers, and level designers get the boot
News
6 hours, 44 minutes ago
PUBG maker Krafton generated 60% of record-breaking $487.7m Q1 earnings from mobile
Feature
May 7th, 2024
Mobile Mavens: The industry has its say on Squad Busters ability to draw in “untapped audiences” with its “influence from a range of genres”
Feature
May 7th, 2024
Hot Five: Supercell’s Squad Busters supremacy, Brawl Stars bounces back, and a games industry journey at King
Feature
May 7th, 2024
April 2024 mobile game charts: Call of Duty: Warzone Mobile loses launch momentum and Brawl Stars’ astronomical rise
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |
Devcom 2024 | Europe | Aug 18th |
Gamescom Cologne 2024 | Europe | Aug 21st |