It's a mark of how different the mobile industry is to other parts of the games space that as French publisher Ubisoft looks to invest heavily in digital distribution, it's also looking for partners with experience in such areas.
And when that comes to its new iPad title Monster Burner the openness that it doesn't know all the answers sees it working with French mobile publisher Bulkypix.
A new friend
The game itself was developed at Ubisoft Montreal and will be published under the Ubisoft brand, with Bulkypix providing expertise in terms of marketing and promotion.
It's a surprising situation given the closest of Ubisoft's relationship with Gameloft; each company being run by one of the Guillemot brothers; although, over the years, there has been talk of tension or rivalry between the two.
Ubisoft is expected to reveal more details of its wider digital strategy towards the end of October.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Feature
May 14th, 2024