Ask almost any mobile developer, and they'll tell you visibility is one of the hardest areas of the business to master.

Such is the wealth of apps on the market, it's especially easy for good games to get lost in the flood.

Up steps MEDL Mobile The firm believes its new system -which seeks out the consumers most likely to want the app in question - provides the solution.

Insane in the mobile brain

Dubbed the Mobile Brain, the company claims it offers an entirely new approach to the art of matching up users with the apps they love.

"The mobile apps space is overwhelming for users and app developers alike," said co-founder and CEO Andrew Maltin.

"It's almost impossible for people to find apps and apps to find people, until now.

"The Mobile Brain starts working with the very first app download and is unlike any other technology in the mobile apps marketplace. We believe the Mobile Brain will completely transform the app discovery process."

Smart system

Mobile Brain starts working as soon as users start using it, downloading apps from MEDL's library and updating search criteria with each subsequent download.

Indeed, MEDL claims Mobile Brain "provides a system and method for characterising and quantifying a person's interests using a computing algorithm to assign certain lifestyle characteristics and a numerical value to the importance of a particular lifestyle trait."

The Mobile Brain API is currently in a round of beta testing. Developers looking to submit their apps for review should visit the firm's website.