Any studio that announces it's working on an "online-only, hardcore freemium, first-person social game" for its first release could be accused of trying to tick too many boxes with just one release.
Startup U4iA Games, however, will be hoping its collective wealth of experience with founders and former Activision men Dusty Welch and Chris Archer boasting a combined total of 34 years in the industry - will help it deliver.
Eye on U4iAIndeed, Welch and Archer have worked on some of the publisher's biggest franchises over the years, including Call of Duty, Doom, Guitar Hero, Spider-Man and Tony Hawk's Pro Skater.
"U4iA Games is grounded in the insight that core gamers desire robust, social gaming options on social networks and mobile devices," said Welch, who is to serve as the studio's CEO.
"Playtime and dollars are starting to migrate from console to casual and/or mobile gaming and a new segment is emerging the hardcore social gamer."
Social sweet spot
The studio, which will focus on browser-based games, is currently seeking a series B round of investment after closing a $1.5 million strong angel round.
"We founded U4iA Games to satiate our passion for creating new IP and game experiences while honing in on the industry's sweet spot," added new CCO Chris Archer
"Many studios are making casual games for a core audience. We're making core games for a social audience."
U4iA's first game should launch in 2012.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
News
May 10th, 2024