Following the unveiling of its 'virtual trading floor' back in October, mobile ad startup MoPub formed by former AdMob and Google executives has announced a partnership with ngmoco.
As a result of the agreement, ngmoco will utilise MoPub's ad serving platform across the globe, powering all direct sold brand campaigns and those sourced from the real-time bidding marketplace.
The studio will also employ MoPub in DeNA's Mobage platform, using the ad network to facilitate ad demand.
Growing support
"We felt MoPub offered the right services for us," said ngmoco's VP of social apps Jason Oberfest.
"MoPub will open access to new revenue opportunities for us by selling spots directly to advertisers, leveraging ad networks or even auctioning impressions on Marketplace to drive pricing. We are impressed with the efficiencies that MoPub brings to the table, even as we retain the control we desire."
Also signing on as a new partner is UK studio Neon Play, with the firm using MoPub to power Paper Glider.
"Having investigated several advertising platforms, we've found MoPub to be the best one to monetise our advertising inventory," added Neon Play CEO and founder Oli Christie.
"Marketplace proves that mobile advertising doesn't have to be confusing and opaque, and sometimes the best solutions are the simplest."
United with Unity
MoPub claims both ngmoco and Neon Play join a growing roster of partners, including Animoca, Miniclip, Fluik, and Com2Us partners that will benefit from ads with added support.
The platform is now compatible with Unity3D, as well as rich media standards MRAID and ORMMA, which aid in-app extension ads and HTML5 animations more efficiently.
"Our goal with the MoPub Marketplace was to create an efficient and liquid exchange of high quality mobile ad inventory and top-tier advertisers that supplemented the ad revenue that publishers are already receiving via direct sold and ad network campaigns," added MoPub founder and CEO Jim Payne.
"The addition of these well-known gaming publishers is a major step toward driving those results."
MoPub closed its first funding round of $6.5 million back in July.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Interview
May 13th, 2024