There's plenty of innovation when it comes to collecting mobile data, but analytics is the cutting edge of the business.
With that in mind - and following the launch of its consumer mobile value exchange site - Tapjoy has announced it's hired a head of analytics.
More than a bean counter
Previously lead analytics director at a number of advertising companies, including Advertising.com, Phil O'Neill is tasked with digging into the vast amount of data that Tapjoy generates.
This covers everything from the number of apps downloaded, cross platform comparisons and user behaviour. He'll be tasked with taking this and producing what the company labels 'special industry reports'.
In this, it seems that Tapjoy is looking to build out its press profile in a similar way to other companies in the mobile space such as Distimo, Fiksu and - most prominently - Flurry.
The appointment follows on from Tapjoy's high profile hires including Peter Dille as chief marketing officer and Jim Jones as general manager of sales.
[source: Tapjoy]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
News
1 hour, 46 minutes ago
PocketGamer.biz Week in Mobile Games E14 -Supercell's Squad Busters goes global and why Steam does discoverability better than mobile
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |
Dev Play Conference 2024 | Europe | Jun 3rd |
Tribeca Games Festival 2024 | North America | Jun 5th |