There are plenty of innovative opportunities for companies looking to gain funding for projects.
Appbackr provides a twist on the typical crowdsourcing approach to funding, however, It's focused on specific apps, often those that are already in production, with the cash used for marketing or post-launch promotion.
Investors, or backrs as it calls them, 'buy' a certain number of apps pre-launch, gaining their return when those apps are sold on whichever store or marketplace the developers is distributing on.
Big screen
But it's not just start ups who are using the mechanism.
Appbackr has just announced a deal with Paramount, which is using the platform to gain funding for three licensed apps - Naked Gun, The Untouchables and Old School.
Naked Gun is the first to be made available for backing, with investors offered a 35 percent return on a minimum investment of $11. The company is looking to raise a maximum of $60,000 with a reserve of $1,000.
The game is set to launch during February 2012 on iOS.
"What's exciting is that appbackr is at the nexus of great content, great developers and passionate fans," commented its CEO Trevor Cornwell on the company's blog.
"We hope that we can make backing and promoting these apps into an exciting way to socially publish apps."
Disclosure: The author got all-excited and now has an entire $36 invested in Naked Gun's success.
[source: appbackr]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Feature
Jun 6th, 2013
Carpe Diem: Now is the time for devs to take on Tizen, says appbackr's Trevor Cornwell
News
Mar 5th, 2012
Appbackr reveals its StoreScore marketability metric, enabling Android app stores to generate their own custom channels
Interview
Feb 7th, 2012
Trevor Cornwell on filling stores' wholesale gap with appbackr's AdSense meets eBay app financing platform
Top Stories
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
as
Feature
May 16th, 2024
Honor of Kings set for June 20th global launch after $15 billion+ revenue in China
Feature
May 14th, 2024
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |