Polish mobile publisher Tequila Mobile is accelerating the roll out of its Tequila Planet free-to-play mobile platform thanks to a $1.7 million financing round.
Private investors in Poland and the UK were behind the funding, which the company hopes will drive its user base from a present six million unique users to 30 million by the end of 2012.
Emerging player
As revealed at the Evolve in London conference, Tequila is currently opening up the platform - which supports iOS but focuses on Android and Java devices, with Windows Phone and BlackBerry to follow - to third party developers.
To-date, it's been seeded by the company's own content, including titles such as Bubble Universe, Fantasy Kingdom Defense and Outlaw Racing 2011.
The platform handles carrier billing (obviously not for iOS), with players in 85 countries able to pay for in-app purchases directly through 360 operators. Revenue split is the typical 70:30.
Tequila claims play-to-paid conversion rates range as high as 14 percent.
Faster, faster
"In the past two years, we've not only successfully launched the Tequila Planet platform, but we also managed to grow it to 6 million users in half a year while focusing heavily on expanding distribution beyond the crowded app stores," said Wojciech Woziwodzki, Tequila's president and CEO.
"With a new round of funding and with new trusted partners joining the platform, we can rapidly expand our catalogue of games and not only reach players through our fast growing distribution network but monetise them through our independent and proven in-app billing infrastructure."
You can find out more about Tequila Planet via its website.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Gaymer Pride | North America | Jun 1st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |