With Smart TVs expected to be a headliner grabber at next week's CES, it's good timing for PlayJam and GameHouse to hook up.

The deal will see the TV gaming pioneer gaining titles such as Little Shop Treasures and Super Collapse! Puzzle Gallery for its distribution network.

Currently available as a beta SDK, PlayJam has deals in place with TV makers such as Samsung, LG, Sony, Panasonic, Western Digital, Vestel and Google TV-enabled devices, with the full rollout expected in Q1 2012.

The social engagement and monetisation platform handles cross-network tournaments, leaderboards, real-time mass participation events, virtual currencies and recommendations.

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As for GameHouse, the RealNetworks division has a catalog of over 3,000 casual titles played by over 20 million unique users every month on PC, Facebook and mobile.

"GameHouse is a global leader in the online casual games industry and as such we are delighted it's partnered with PlayJam to address the rapidly growing Smart TV market," said PlayJam's commercial director, Anthony Johnson,

"Gaming already represents a crucial part of the content mix on such platforms and with the planned adoption next year of enhanced run-time environments such as Adobe Air, they will continue to evolve at a rapid pace to pose a credible challenge to the established console market."

[source: PlayJam]