As Google has already discovered with Motorola, when one OEM is pitched as a platform's primary partner, keeping other manufacturers on board involves a certain amount of diplomacy.
That's exactly why Microsoft is particularly cool when it comes to laying all too much praise on Nokia.
As such, it's little wonder Microsoft's communications director Aaron Woodman was so keen to talk up the benefits Nokia can bring to rival Windows Phone manufacturers in the US, and why he stopped short of describing Lumia 900 as a flagship device for the OS.
Come one, come all
"I think they [Nokia] are going to create a lot of brand awareness for Windows Phone, and Samsung and HTC are going to benefit from that," Woodman told The Verge in a video interview at CES 2012.
In Woodman's view, the attraction Lumia 900 draws to the platform can only benefit other OEMs operating on the OS, with the Microsoft man comparing Nokia's handset albeit indirectly to Apple's iPhone.
"My guess is, if you were to ask other OEMs whether they would build an iPhone, they probably would," he continued.
"Not because there's a great competitor in there that's built a great device, but there's an opportunity and demand."
All hail AT&T
Woodman concluded by claiming Microsoft's relationship with AT&T which will carry Lumia 900 exclusively at launch in the US is just as important to Microsoft as its close ties with Nokia.
"We're very very focused that people will forgive low market share over a period of time, but there's not a lot of forgiveness for a poor product," he added.
"We're focusing on retailers getting passionate about the product...so we can qualify customers at the point of sale. Trying to win the hearts and minds at the retail stores is such a big effort, which is why the AT&T deal is such a big deal for us."
[source: The Verge]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
News
Apr 12th, 2024
Week in Views - Mobile gets blanked at the BAFTAs, Apple goes retro and Nintendo pulls the plug
News
Apr 10th, 2024
Microsoft saves the day: Activision Blizzard games are set to return to China in new NetEase deal
Top Stories
Feature
Apr 25th, 2024
"Gaming in MENA is just starting. Investment will bring more attention to the region and create more opportunities"
Feature
Apr 24th, 2024
48 top mobile games in soft launch: Squad Busters, CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024