The traps are open and Nokia's first attempt to woo the US market in years is underway, though it's the lower-end Lumia 710 rather than the recently unveiled Lumia 900 that's leading the charge.
Early reports suggest Nokia isn't holding back, either.
According to VentureBeat, the Lumia 710 is already being sold for free on contract in the country's biggest retailer, Walmart, in a bid to kick-start sales.
All eyes on Android
This is no desperate, unscheduled effort to garner interest, however. Rather, the move is being pitched as a sign of the lengths Nokia is prepared to go to in order to make an impact.
By nullifying all upfront costs for contract customers, the Lumia 710 is now in direct competition with budget Android handsets a contest both Nokia and Microsoft will be confident it can win in the long term.
The handset's bigger brother the Lumia 900 is expected to be backed up b a $200 million strong marketing campaign when it launches in the coming months, courtesy of a combined push by Nokia, Microsoft and AT&T.
The Lumia 710 launched in the US on 11 January, with its UK debut due on 1 February.
[source: VentureBeat]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Feature
May 14th, 2024