With monthly users up 185% to 40 million, Wooga looks to mobile and HTML5 to continue growth

With monthly users up 185% to 40 million, Wooga looks to mobile and HTML5 to continue growth
German social outfit Wooga has experienced a 185 percent burst of growth in the past 12 months, having attained a total number of 40 million users, up from 14 million.

With games such as Diamond Dash and Magic Land gaining traction on Facebook, the company also started its expansion push with cross platform versions now available on mobile as well as being an early supporter for Google+ and Facebook's HTML5 platform.

It says it will continue this in 2012 in terms of supporting games across multiple platforms and optimising touchpad controls for HTML 5 and iOS.

Jens' lens

"Wooga's growth is organic in every sense," said Jens Begemann, Wooga founder and CEO.

"Only 5 percent of our new users come through paid ads and 40 percent through viral features, with the remainder coming from cross-linking through our existing games."

"The upcoming Facebook IPO shows the potential the social network and social games possess.

In 2012, Wooga will hire 100 additional employees in order to further develop high-quality social games and to focus on upcoming mobile titles."

[source: Wooga]

When Matt was 7 years old he didn't write to Santa like the other little boys and girls. He wrote to Mario. When the rotund plumber replied, Matt's dedication to a life of gaming was established. Like an otaku David Carradine, he wandered the planet until becoming a writer at Pocket Gamer.


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