As developers working in the sector will attest, there's still money to be made from Java games in emerging markets.
Case in point: Singapore social mobile outfit mig33 has just signed off a series of deals that will see its library of Java and Android games pre-installed on handsets from 12 different manufacturers across India and Indonesia.
Strength in numbers
Though individually each OEM is technically a small player, amassed together they boast a sizeable userbase - one the mig33 is looking to exploit.
Manufacturers wrapped up in the deal include Skybee, TiPhone, Lexus Mobile, HT Mobile, Ktouch, SPC, Polytron and MOVI in Indonesia and Lemon Mobile, Beetel, Swingtel, Zen Mobile and Olive Telecom in India.
"Today's news is all about reach and opportunity," said CEO Steven Goh.
"The next wave of mig33s growth will come from the relationships we're forging with Asian handset brands and, to an even greater extent, with the firms that develop the handset architecture.
"Just as mig33 went from zero to 50+ million members based primarily on our J2ME app, we expect to see exponential growth based on this emerging position as a 'must have' app for Android users all across emerging markets."
Mig33 also has a deal with GREE, which sees the latter's games integrated to mig33's network.
[source: Penn-Olson.com]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
1 hour, 16 minutes ago
PocketGamer.biz Week in Mobile Games E14 -Supercell's Squad Busters goes global and why Steam does discoverability better than mobile
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |
Dev Play Conference 2024 | Europe | Jun 3rd |
Tribeca Games Festival 2024 | North America | Jun 5th |