While some look to define the supposed battle between console and mobile as a black and white affair, industry luminaries are increasingly moving towards a more balanced view.
EA CEO John Riccitiello, for instance, used his keynote at CTIA 2012 in New Orleans to claim that, rather than killing games on more traditional platforms, the success of titles on smartphones is instead changing them.
Alive and kicking
According to Riccitiello, the rise of mobile is akin to that of YouTube over the course of the last decade.
The fact YouTube hasn't killed the television indeed, thanks to internet enabled TVs and consoles, it's become part of it is evidence that mobile won't rid the world of console gaming, either, he claimed.
"YouTube didn't destroy television and mobile gaming will not kill the console," detailed Riccitiello, claiming both platforms will be victors in the long run as business models evolve.
Freemium fiesta
Focusing in further on the mobile scene, the EA man concluded that his firm is "probably" the number one publisher on Android now, following up its success on iOS. However, he did note that its performance on Google's platform is harder to gauge.
On freemium, Riccitiello noted that the model is currently "taking the world by storm", with "ten times the number of mobile platforms than there are gaming consoles" ensuring it's a lucrative market.
His comments follow an interview given just days before, where he criticised mobile publishers for acquiring one hit wonder studios for little more than short term success.
[source: Slashgear]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
News
May 8th, 2024
Q4 2024 was EA’s strongest for mobile, but it still only earned them $307 million
Top Stories
News
3 hours, 3 minutes ago
Tekore Studio emerges from the shadows to win the Very Big Indie Pitch at the Dubai GameExpo Summit
News
3 hours, 18 minutes ago
Dubai GameExpo Summit powered by PG Connects welcomes over 1,350 attendees in 2024
Feature
4 hours, 58 minutes ago
New release roundup: The best new mobile games from a round of roguelikes to a Sonic surprise
News
May 9th, 2024
A third of developers implementing new payment options in face of Digital Markets Act’s $18 billion opportunity
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Future Games Show 2024 | Jun 8th |