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Halfbrick's Fruit Ninja hits 300 million downloads

Halfbrick's Fruit Ninja hits 300 million downloads
Two years after it first hit the App Store, Australian studio Halfbrick has announced downloads of Fruit Ninja have passed the 300 million mark.

Said stat has been released as part of a package of numbers detailing the game's success as it celebrates its second birthday, with the firm dubbing the release as "one of the world's most recognisable brands in mobile gaming."

Second the best

Indeed, mobile franchises able to boast downloads in the hundreds of millions are in a somewhat elite group, with CMO Phil Larsen revealing the firm has "more tricks up its sleeves" in the months ahead, including updates.

"We've been growing steadily since 2001 and achieved worldwide recognition from Fruit Ninja in 2010," said Larsen.

"We're showing the world how Aussie creativity can make a huge impact on games worldwide."

All in the numbers

So high are the downloads that Halfbrick claims Fruit Ninja is the second highest selling game on the App Store of all time, presumably behind Angry Birds - though it's not clear whether the 300 million figure refers directly to the App Store, or is platform-wide.

Other stats released as part of package include the news that 50 billion combos have been sliced in play, with more than 1.5 trillion pieces of fruit chopped.

In all, the company claims that more than 100 years worth of Fruit Ninja is played by users around the world every day.

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.

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