Share's in Zynga have been hit by the firm's declining userbase on Facebook, with the number of daily average users (DAUs) playing its titles down almost 5 million in little over a month.
That's according to Cowen & Co.'s Doug Creutz, who claims a 10 percent drop in Zynga's share price is due to firm's inability to hold onto Facebook users increasingly drawn to mobile platforms.
Fading Facebook force?
Creutz suggests Zynga currently boasts 54.2 milion DAUs across Facebook, but that's down 4.8 million from the firm's total back on 1 May.
The biggest loser was Hidden Chronicles, which lost 1.8 million players to finish on 3.3 million DAUs. Creutz notes, however, that the launch of Bubble Safarai has so far proved successful, jumping to the #3 spot and acquiring 5.7 million DAUs.
"We believe that mobile devices may be siphoning off an accelerating number of gamers from Facebook," added Creutz.
"Facebook itself is increasingly being accessed by mobile devices, however it is not possible to play Facebook-native apps through Facebook on a smartphone.
"We believe that over the last two months, trends in the casual digital gaming space have swung decisively towards mobile and away from social, at least in Western markets."
[source: Barron's]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
News
Feb 13th, 2024
Mobile revenue exceeds Take-Two’s expectations, making over $2 billion in nine months
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Feature
May 14th, 2024