Mobile engagement platform Beintoo has raised $5 million in its Series A funding round.
Founded in January 2011, the company, which has offices in Milan, Italy and Palo Alto, USA, gained the investment from Italian VC outfit Innogest Capital.
It says it will use the money to expand in North America and Asia, notably investing in sales and partnerships with brands and developers.
Do for discounts
Part of the fast expanding mobile monetisation business, Beintoo mixes traditional advertising models with virtual incentives so users are rewarded for their in-game activity such as posting score to leaderboard and winning challenges, as well as when interacting with adverts and other offers.
In this way, developers using the platform get better user retention while users build up their credits or Bedollars to use in real world situations such as discount coupons.
Beintoo is particularly strong on Android where it's used in games such as Halfbrick's Fruit Ninja (shown above), also supporting iOS, and other platform such as Unity, HTML5 and web.
Hot cakes
"Beintoo has a unique proposition for app developers and retailers, and results speak for themselves: a very young and motivated international team reached out to more than 100 million devices in less than a year," said Claudio Giuliano, Innogest's managing partner.
"Add this to the quality of Beintoo's special offers and you will obtain a company that stands out in the mobile monetisation ecosystem."
Competitors operating in the space include the likes of Kiip, Tap.Me, Tapjoy and Fiksu.
You can read more about Beintoo's vision in our interview with its CEO Antonio Tomarchio.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
News
Oct 19th, 2012
Tylted deal is next step towards our goal for a 500 million user reach, says reward platform Beintoo
Top Stories
News
11 hours, 15 minutes ago
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Gaymer Pride | North America | Jun 1st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |