Fast moving smart TV gaming platform PlayJam continues to build out its business.
Its latest deal is a hook up with German advertising outfit Smartclip (part of the global Adconion media group), which will result in Smartclip being PlayJam's prefered video ad partner in key western European territories.
More, merrier
Having raised $5 million in October 2011, PlayJam has signed a variety of hardware deals including with Samsung, LG, Panasonic and Sony, content partnerships with developers such as Miniclip and GameHouse, as well as hiring key staff - most recently ex-Criterion technology guru Adam Billyard.
It hopes that the Smartclip deal will add an all-important monetisation layer.
"We are convinced gaming will be a significant driver of consumer engagement on connected TV. Our players spend an average of 23 minutes per session playing games on TV, a natural advertising platform," said PlayJam's COO Stuart Walsh.
"Our partnership with Smartclip will strengthen our ability to deliver high quality and highly targeted in-stream video ads to a valuable and fast growing audience."
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Gaymer Pride | North America | Jun 1st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |