Sony's PlayStation Mobile presentation at Develop Brighton seemed to focus on stressing two potentially conflicting ideas.
Firstly, PlayStation remains a huge mainstream consumer brand, but on the other hand, it's also the perfect home for small, potentially niche titles from indies.
According to senior account manager Agostino Simonetta, however, that means PlayStation Mobile provides the best of both worlds - particularly for developers left high and dry by the competition on the App Store.Brand power
"Consumers know they can trust the PlayStation brand," opened Simonetta.
"It's always been synonymous with quality. Years ago, 'PlayStation' replaced the word 'console' for most people for my mother, it wasn't an Xbox or a Dreamcast, it was a PlayStation, and that hasn't changed today."
PlayStation Mobile will work across Sony's suite of products including PS Vita, Sony smartphones and tablets, and selective Android handsets from HTC but will exist as a distinct platform to native stores on those respective platforms.
That's important, claimed Simonetta, because it will allow indies to "compete on a fair playing field", rather than attempting to take on triple A releases in the main stores.
All good with Vita
He still estimated that PlayStation Mobile will draw consumers in, however, given PlayStation users in his view tend to be "big spenders."
"We are giving you a tool that allows you to reach our huge userbase," he added.
"Those are dedicated consumers that engage with the content and come back on a weekly basis. They are big spenders."
Countering any suggestions PS Vita has got off to an especially slow start, Simonetta claimed the handheld is "quite a successful device already", also boasting a "very engaged audience" eager to download games.
Early sales reports, however, suggest Vita has sold just a fraction of what PSP managed in the UK in its opening months.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
News
Jul 12th, 2012
Develop 2012: Gbanga's Robin Di Capua on the opportunities of location-based games
News
Jul 12th, 2012
Develop 2012: Infinity Blade designed to prove iOS could pack a punch, says Epic's Mark Rein
Top Stories
News
Apr 26th, 2024
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Feature
Apr 26th, 2024
Speaker Spotlight: Dubai Future Foundation's Faisal Kazim on leading Dubai's gaming charge
Events
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024