Little over six months after social gaming specialist Wooga made its smartphone debut with Diamond Dash on iOS, the firm has unveiled plans to expand its mobile footprint.
Android is now set to form a major part of the company's future strategy, with Diamond Dash due to spearhead a wider move on smartphone platforms.
Mobile matters
Along with the launch of Monster World on iPhone and iPad, Diamond Dash's latest debut is part of a broad Wooga strategy to bring its most successful Facebook games to smartphone platforms.
Said releases will sit alongside as-of-yet unannounced new mobile IP.
"Our vision at Wooga is to makes games for everyone and with the growing popularity of mobile platforms we have an opportunity to bring our games to a bigger audience than ever before," commented founder and CEO Jens Begemann.
"With unrivalled social features and a focus on connectivity, I believe Wooga has what it takes to define the social gaming experience on mobile."
Firm friends
Indeed, rather than operating as a sole venture, Wooga is looking to tie its mobile efforts to its existing base on Facebook, giving players the "ability to connect with friends across multple platforms and play together socially."
The firm's research suggests Diamond Dash's mobile players who connect with Facebook are eight times more likely to spend money than users who play without logging in.
In all, Wooga claims 20 million people have downloaded Diamond Dash for iOS to date equal to just shy of 30 percent of the game's total userbase.
[source: Wooga]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
as
News
2 hours, 38 minutes ago
Nexon banks on big Dungeon & Fighter Mobile China launch as Q1 revenue declines
as
News
3 hours, 48 minutes ago
Netmarble cuts losses but revenue falls in Q1 after lack of new game releases
News
7 hours, 37 minutes ago
Epic Games hit with €1.1m fine for unfair commercial practices in Netherlands
Feature
May 14th, 2024
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Berlin May 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |