German mobile gaming outfit flaregames has signed up broadcasting network ProSiebenSat.1 to push two of its titles via a combination of TV ads and online games portals.
Flaregames, which was formed by Gameforge founder Klaas Kersting back in 2011, will see its titles pushed via dedicated websites across Germany, Austria and Switzerland.
Television spots will also run across ProSiebenSat.1's suite of channels.
Come together
But the agreement goes beyond a simple parting of cash to buy ProSiebenSat.1's support.
Instead, the two companies have formed an active partnership wherein both flaregame and ProSiebenSat.1 will work together to ensure the success of the two games, thanks to a revenue share deal.
ProSiebenSat.1's job will be to pitch the games, which are free-to-play, at a mainstream market, while flaregames will work on monetising the audience as it builds with "high quality" virtual items and services.
"We have watched the developments in the smartphone and tablet market for some time," said ProSiebenSat.1 Games CEO Markus Büchtmann of the network's decision to partner with flareganes.
"The market is growing rapidly and we see great potential there for our business models. Working with flaregames now is another step in that direction."
Guaranteed appeal
The first game to be featured, however, isn't a newcomer. Ocean Tower has already amassed 800,000 downloads on the App Store and hit top spot in Germany.
German App Store hit Ocean Tower
The second release is yet to be announced, though flaregames is hopeful the deal will help expand the appeal of mobile games as a whole across the firm's home territory.
"We are pleased that we were able to convince ProSiebenSat.1 Games of the quality of our first game and our model for working together with partners to expand the mobile games category," said flaregames co-founder and director of business development George Broxtermann.
"We are confident that our games for smartphones and tablets are another very interesting monetisation source for television stations and are an excellent complement to their TV programming."
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Feature
May 10th, 2024
New release roundup: The best new mobile games from a round of roguelikes to a Sonic surprise
Top Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |
Dev Play Conference 2024 | Europe | Jun 3rd |
Tribeca Games Festival 2024 | North America | Jun 5th |