As some smart commentators (ahem) have recently pointed out that the Player Versus Player mechanic is becoming increasingly popular in the mobile-social space.
Russian publisher Game Insight is best known for its casual games, especially on Android.
However, despite the success of its games such as free-to-play hidden object game Mystery Mansion (which has generated over $1 million), it's betting big on PVP.
Its big hope is cross-platform free-to-play MMORPG Dragon Eternity, which is currently in closed beta on the web, and will also be supported with native iOS and Android releases.
Talking up the subject was Darya Trushkina, the company's VP business development during her GDC Europe talk - 'Cross-platform mobile game development: What, Why and How Much'.
All in
"User experience is the basis of your future revenue," Trushkina explained, why Game Insight has taken two years and had around 100 developers working on the title.
"The ARPU for PVP is much higher than casual games. PVP is the best way to monetise users, and MMORPGs are the best way to deliver PVP," she added.
Yet while Game Insight says it's seeing "amazing numbers" from the closed beta, it's still unsure whether the game will perform globally at the level it hopes.
"Retention rates are unbelievable. The active user base is amazing. But these games are very expensive. We could have made 10 casual games for this budget," Trushkina said.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
News
Jun 14th, 2021
Leading game developer Game Insight confirmed as PG Mobile Games Awards 2021 headline sponsor
Top Stories
News
4 hours, 7 minutes ago
Unity says restructure that saw mass layoffs is now complete as it posts Q1 2024 revenue decline
News
5 hours, 42 minutes ago
Week in Views - Xbox's mobile games store is doomed to fail, Sonic meets the Angry Birds, and Apple's iPad problem
Feature
12 hours, 42 minutes ago
New release roundup: The best new mobile games from a round of roguelikes to a Sonic surprise
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Future Games Show 2024 | Jun 8th |