GREE's North American assault backed up by 38% sales jump in Q2

GREE's North American assault backed up by 38% sales jump in Q2
Japanese social gaming giant GREE's decision to make a major move on the North American market appears to be gaining pace, with the company reporting a quarterly rise in revenues in the region.

For the first time since GREE (TYO:3632) set up a development studio in the US – based in San Francisco – the company has pegged gross revenue of just over $29 million.

More interesting, however, is the revelation that more than half of that was made in the company's most recent quarter.

Quarter by quarter

In Q1 2012, total revenue in North America came in at $12.15 million.

In Q2, however, that figure rose by 38 percent to $16.87 million, with GREE's acquisition of Funzio seen as a major contributor.

"Titles from Funzio have shown a revenue increase of 27 percent from Q1 to Q2, and a 23 percent revenue increase since acquisition and GREE’s implementation of new monetisation and user acquisition strategies," the company said in a statement.

GREE also revealed that two of its first-party games - Modern War iPad and Zombie Jombie - are showing peaks of over $1 average revenue per daily active user (ARPDAU).

Zombie Jombie

Indeed, it's been reported that the firm is having far more success in North America with its western developed games than with those sourced from Japan.

Worldwide appeal

Other insights include the news that 40 percent of GREE's game revenue in North America comes from iPad – an impressive feat, considering the company's output crosses the App Store, Google Play and Amazon's Appstore.

The company decline to reveal total profit or loss figures for the region, however, though the North American numbers come after the firm reveal total worldwide sales for the full financial year hit a record ¥158 billion – equal to around $2 billion.

That represents year on year growth of 147 percent, with net profits also rising by 163 percent to ¥47.97 billion ($605 million).

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.


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